Welcome to Mobile Marketing. Here is a quick overview of what we will be covering in this course:
First, we will discuss why mobile marketing is so important to your business, no matter what industry you are in. Next, we will go over how to make your sites and pages mobile friendly. After that, we will look at the various methods of sending mobile traffic to your web properties. Finally, we will cover a couple ways you can make special use of that mobile traffic when it shows up.
Mobile usage now represents 65% of all digital media time. As of 2016 mobile traffic makes up over 56% of all internet traffic to leading US websites. In response to this, 68% of businesses now have a mobile marketing strategy and by 2019, mobile advertising will represent 72% of all US digital ad spending.
But it is not just businesses that are catching on. Consumers are starting to expect more too. According to Google, 61% of users probably will not return to a mobile site they had trouble with and 40% of them will go to your competitors. 83% of consumers say a seamless experience on all their devices is important while 57% insist they will not recommend businesses with a poorly designed mobile site. Of course, all that assumes users will even find a non-mobile-friendly site, which is becoming less likely now that google factors mobile-friendliness into your search ranking!
And that is all just pertaining to websites. Email mobile trends are even more eye-opening. Roughly 80% of consumers read their emails on a mobile device and a shocking 70% say they delete emails immediately if they do not look good on a mobile device! This means you need to be thinking mobile in your web design, your SEO, AND your email marketing. Otherwise, your business could suffer just like many others have who failed to jump on this mobile trend…
Luckily, you will not have that problem, because YOU found this awesome course on mobile marketing.