Twitter is, without question, one of the most active, popular social platforms on the web. The platform has about 310 million monthly active users and an additional 550 million monthly viewers who do not login to their own accounts but merely consume other people’s Tweets. About one-third of all US social media users are on Twitter and 80% of active users access the site via mobile. Somewhere around 500 million Tweets are sent per day which adds up to about 6,000 Tweets per second.
Businesses have not missed out on the utility of Twitter. About 65% of US companies having 100+ employees are marketing on Twitter. There’s good reason for this: The average Twitter user follows 5 businesses. 80% of Twitter users have mentioned a brand in their Tweets, 77% feel more positive about a brand when their Tweet is replied to by a business and 54% have taken some kind of action (e.g., purchase, sign up, visit site) after seeing a brand mentioned in a Tweet. So clearly this is a powerful platform for any business. Question is, how can you leverage it?
Your Twitter plan should be in place before you even setup your Twitter account so you can start implementing and sticking with it from day one. If you attack Twitter half-heartedly and without a plan, you will do what too many entrepreneurs do: you’ll eventually let your Twitter marketing peter out. Nobody wants to look like that embarrassing business whose last Tweet was from 3 years ago (and there are a ton of those).
Although Twitter can certainly bring in sales, it’s best to just periodically use it to build your list and familiarize people with your content and off-Twitter presence. Post tweets that link to a landing page designed to generate leads. Invite people to read your blog posts or articles or to watch your videos. If you insist on selling things from time to time, just try to keep it to a minimum and maybe limit it to special deals or exciting new products.
This course will get you on your way to Twitter marketing success.