Banner Advertising has come a long way since its humble beginnings’ centuries ago. Yep, that's right centuries. Flip through any old newspaper or publication from the American colonial era. And you will find rectangular banner ads pitching everything from beer to stockings, complete with a main image and carefully chosen brand elements, a motto, or a unique selling proposition and even a call to action. And, of course, we are not here to discuss old print banner ads for stylish powdered wigs or state of the art wooden dentures.
Although it is useful to remember how long the ancestors of today's digital banner ads have been around. In this training, we are going to be discussing modern digital banner ads and all their glory. So, for starters, what are they? Basically, banner advertisements are actionable, clickable, tappable. images that invite web visitors to buy, learn about or receive something in exchange for a click through. These ads can appear anywhere and are typically seen within and around the content of various websites such as the header area, on a forum page, the sidebar of a blog or news site, or even squeezed in among the paragraphs of a news article.
These banner ads come in all shapes and sizes, typically variations of the trusty old rectangle, and will either be static or animated. In more recent years, some businesses have been leveraging rich media banner ads that do all sorts of wacky stuff like send a car zooming across your screen in front of the article you are reading.
These ads are not going anywhere soon. banner ads still make up around 34% of all online ad spending, second only to search engine marketing. So, since they have been around for hundreds of years, and businesses are spending a ton on them every year, then clearly, they work.
The question is, should you be using them in your business? That is what we'll be looking at in this Banner Advertising training course.