Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it is all about visualizing your brand. While you can certainly post photos to all your other social platforms, Instagram differentiates itself (even from Pinterest) with filters which empower absolutely anyone to turn their photos into engaging and brand-building works of art. When it comes to deciding which social platforms to add to your website, and post to regularly—Instagram certainly cannot be ignored.
One of the most noteworthy differences between Instagram and some of the other sites you might be considering for your brand or business, is that Instagram is a mobile app. While you can head to Instagram.com after you have created an account and perform limited functions, most of the functions must be used within the app. Downloading the app is free for both Android and Apple. If you are using Instagram for your business, set up your Facebook account first. Even if you are not yet active on Facebook, you will need to link your Instagram account to its parent company (Facebook) to transition it from a regular account to a business account.
We know that you only have so much time in the day, so you might be in search of some quantifiable facts as to why Instagram is where you should be investing your time and resources. Here are some statistics that businesses across every industry simply cannot ignore. Instagram has over 700 million active users (yup, you heard that right), 400 million of whom use the app every single day. 80% of these users are outside of the U.S. Over 80% of Instagram users follow and engage with multiple businesses, products, or services.
Over 250 million Instagram users engage with the Instagram stories (paid advertising) each day which makes it a dream come true if paid ads are your focus. Users share over 95 million photos and videos each day. Most Instagrammers are between 18 to 29 years old. 38% of women use Instagram and 26% of men. Over 8 million registered businesses use Instagram. Over 120 million Instagrammers engage with brands directly after their Instagram engagement—visit their website or profile URL, direct message in Instagram, email, call, visit other social platforms, or get directions.
By the end of 2017, 70% of brands were on Instagram. Over 60% of users have learned about new products, services, business, or brands after finding them on Instagram. Instagram posts with hashtags receive over 12% more likes, comments, tags, and shares. The average business or brand posts 5 times per week.
So, clearly Instagram is where you should be marketing, based on audience size, usage and engagement, and demographics – not to mention that every other business is marketing there, which should tell you something.
Now that you know why you should be marketing there; it is time to learn how to develop your businesses Instagram plan of action.