You’ve probably heard the term brainstorming before. It’s one of those ideas that sound good in theory, but a lot of people seem to have trouble putting it into practice.

Brainstorming at its core can be defined as the flow of ideas. This is important for any kind of business because it means that you come up with new ways to do thing. However, it’s not a random process as some people like to think it is.

Many people seem to think that brainstorming or idea flow should be a matter of trying to do word association, where you come up with a random word and say the first thing that pops into your head. While that may seem on its surface like a good idea, in practice, it often does not lead to anything useful.

Instead, brainstorming can and should be focused in a specific direction in order to make it as effective as it can possibly be.

In this course, we’re going to examine the wrong way and the right way to brainstorm ideas so that you can help your business grow effectively by finding the things that your customers will actually want.