Odds are good that if you run a small business, you are in charge of more than just hiring staff. You probably also handle your own marketing and sales staff, or you are at the very least intimately familiar with the inner workings of both parts of your business. In both cases, this course should help you to better understand marketing and how it differs from sales.

The first thing that needs to be understood is that marketing is a fundamentally different process from sales. However, both are intricately linked, and people often confuse one with the other.

Another way to look at this is that marketing is what drives curiosity and brings people into the store. However, sales is what finishes the job and gets people to actually want to open their wallets and make a purchase.

In this course, we’ll take a deeper dive into what marketing involves and then we’ll discuss some specific marketing tactics that small businesses can employ for their own marketing need.